In today’s search industry scenario, contemporary seems to be synonymous with the word semantic search. Semantic search is the search of present and future, making the end user, the king. With the advent of semantic search comes the notion that, the website owners and webmasters need to focus on the end user of the content more than anything else in the world. Keywords and back links taking a back seat but are still very important for search engines like Goolge, they are not redundant at all, having said that, there are other important factors which are taken into consideration in order to find which website should be presented to the searchers or the end users when they are searching for a certain information or an answer. Searcher’s intent is the focused highly here.
Semantic search is an unprecedented change Google has introduced in its algorithm, the fresh algorithm also known as Humming Bird is one of the most talked about topics on the internet. Semantic search is the core of humming bird algorithm and it encourages the webmasters and the business owners to focus on the end user, the most. The advent of semantic search has changed the Search Engine Optimization (SEO) industry radically, there should be a holistic approach to SEO now, in-fact, the boundaries of SEO have broadened and SEO has become pervasive, integrating with other important internet marketing or promotion tools.
There are two reasons why holistic SEO includes content marketing and social media marketing, those reasons are as follows:
1) Content marketing helps in dissemination of high quality and user focused content all over the internet, so that, users get the best of the information when they are searching for it. Content marketing even covers social media networks.Never say “no strings attached” because in semantic search, the strings play a vital role and they are certainly attached
Google’s Humming bird algorithm is based on semantic search and the brain of semantic search is Google’s Knowledge Graph and knowledge graph is based on entity search and in entity search, strings are certainly attached. See below, how?:
An entity is a person, a place or a thing, and the knowledge graph is a graph of relations, connections and interconnections between entities. This graph keeps on growing by developing more relations, connections and interconnections every minute.
Because of such strong and wide spread connections and relations between the entities, there came into existence an important component of semantic search which can prove to be really useful for the searchers or the end users. This component is called serendipitous search, which means that, searchers will be able to find the results or the information which they are not exactly searching for but is important to them in order to provide them with the best possible information or the answer.
Simply put, serendipitous search results are surprise but useful findings by the searchers. Semantic search is able to provide serendipitous results because of the connections and relations between the entities. Isn’t it great? It’s awesome!
A holistic presence on the internet is important but it also important that your presence is verified in order to build authority. A content which cannot be verified for identity or authorship will not be a strong candidate for the consideration by the search engines, especially Google.
The simple logic is, if you are not verified in any way, how can you expect your content to be verified or authorised, who will be assigned with the responsibility for such content and if there is no responsibility, quality of search results will be affected and then there will be again spamming and it is the last thing on earth search engines like Google want.
Therefore, it is important for the existing and new generation of webmasters and business owners to think SEO holistically and focus on the searchers and the end users. So, come onboard on semantic search’s journey, fasten the seat belts and enjoy the ride but all the rules should be followed.