In today’s search industry scenario, contemporary seems to be synonymous with the word semantic search. Semantic search is the search of present and future, making the end user, the king. With the advent of semantic search comes the notion that, the website owners and webmasters need to focus on the end user of the content more than anything else in the world.
Keywords and backlinks taking a back seat but are still very important for search engines like Google, they are not redundant at all, having said that, there are other important factors that are taken into consideration in order to find which website should be presented to the searchers or the end users when they are searching for a certain information or an answer. Searcher’s intent is the focused highly here.
Semantic search is an unprecedented change Google has introduced in its algorithm, the fresh algorithm also known as Humming Bird is one of the most talked about topics on the internet. Semantic search is the core of hummingbird algorithm and it encourages the webmasters and the business owners to focus on the end user, the most.
The advent of semantic search has changed the Search Engine Optimization (SEO) industry radically, there should be a holistic approach to SEO now, in fact, the boundaries of SEO have broadened and SEO has become pervasive, integrating with other important internet marketing or promotion tools.
A holistic and a semantic approach to SEO include the following internet marketing tools:-
– Content Marketing and
– Social Media Marketing
– On-Page SEO
In fact, even these tools are interrelated. Our equation of holistic SEO is as follows:
The holistic SEO Equation:-
H = OS +CM + SMM
H = Holistic SEO, OS = On Page SEO, CM= Content Marketing, and SMM = Social Media Marketing
There are two reasons why holistic SEO includes content marketing and social media marketing, those reasons are as follows:
1) Content marketing helps in disseminating high-quality user-focused content all over the internet, so that, users get the best of the information when they are searching for it. Content marketing even covers social media networks.