Contemporary SEO

Search Engine Optimization

Professional SEO to get you real results

It’s important you have a content strategy. So, here’s a walkthrough to creating a content marketing strategy.

Initial SEO Analysis

Initial SEO analysis of a website is done to know the limitations and flaws it has in terms of SEO. This is an important part of formulating an appropriate SEO strategy.

Results and Strategy Evaluation

Results will be measured and analysed and then the strategy is also put under a scanner to find out what worked and what did not. This is the best approach to achieve great results.

Formulation of SEO Strategy

Once a detailed SEO analysis is done, based on that, a suitable SEO strategy is formulated for your website. It is exactly as per the requirement of your website.

Revisions

After the evaluation of the strategy and the results, revisions are done based on the findings of the study. These revisions will make the SEO strategy even more foolproof.

Strategy Implementation

Once the strategy is formulated, it needs to be smoothly implemented as well. Implementation will involve working of our team dedicatedly on your website.

Reporting

Reports are prepared of all that has been done for the website and sent to our client so that he/she can keep a curb on our performance and the deliverables.
In today’s search industry scenario, contemporary seems to be synonymous with the word semantic search. Semantic search is the search of present and future, making the end user, the king. With the advent of semantic search comes the notion that, the website owners and webmasters need to focus on the end user of the content more than anything else in the world.

Keywords and backlinks taking a back seat but are still very important for search engines like Google, they are not redundant at all, having said that, there are other important factors that are taken into consideration in order to find which website should be presented to the searchers or the end users when they are searching for a certain information or an answer. Searcher’s intent is the focused highly here.

Semantic search is an unprecedented change Google has introduced in its algorithm, the fresh algorithm also known as Humming Bird is one of the most talked about topics on the internet. Semantic search is the core of hummingbird algorithm and it encourages the webmasters and the business owners to focus on the end user, the most.

The advent of semantic search has changed the Search Engine Optimization (SEO) industry radically, there should be a holistic approach to SEO now, in fact, the boundaries of SEO have broadened and SEO has become pervasive, integrating with other important internet marketing or promotion tools.

A holistic and a semantic approach to SEO include the following internet marketing tools:-

– Content Marketing and
– Social Media Marketing
– On-Page SEO

In fact, even these tools are interrelated. Our equation of holistic SEO is as follows:

The holistic SEO Equation:-

H = OS +CM + SMM

Where,

H = Holistic SEO, OS = On Page SEO, CM= Content Marketing, and SMM = Social Media Marketing

There are two reasons why holistic SEO includes content marketing and social media marketing, those reasons are as follows:

1) Content marketing helps in disseminating high-quality user-focused content all over the internet, so that, users get the best of the information when they are searching for it. Content marketing even covers social media networks.

2) Social media marketing helps in confirmation of the authority and veracity of the content and it makes the content dissemination process very simple and quick. This helps in making the search results accurate, verified and quick. Basically, the results quality improves.

Never say “No Strings Attached” because in semantic search, the strings play a vital role and they are certainly attached

Google’s Hummingbird algorithm is based on semantic search and the brain of semantic search is Google’s Knowledge Graph and knowledge graph is based on entity search and in entity search, strings are certainly attached. See below, how?:

An entity is a person, a place or a thing, and the knowledge graph is a graph of relations, the connections and interconnections between entities. This graph keeps on growing by developing more relations, connections and interconnections every minute.

Because of such strong and widespread connections and relations between the entities, there came into existence an important component of semantic search that can prove to be really useful for the searchers or the end users. This component is called serendipitous search, which means that, searchers will be able to find the results or the information that they are not exactly searching for, but is important to them in order to provide them with the best possible information or the answer.

Simply put, serendipitous search results are surprising but useful findings by the searchers. Semantic search is able to provide serendipitous results because of the connections and relations between the entities. Isn’t it great? It’s awesome!

Authority and Veracity in SEO

A holistic presence on the internet is important but it also important that your presence is verified in order to build authority. The content that cannot be verified for identity or authorship will not be a strong candidate for the consideration by the search engines, especially Google.

The simple logic is, if you are not verified in any way, how can you expect your content to be verified or authorised, who will be assigned with the responsibility for such content and if there is no responsibility, quality of search results will be affected and then there will be again spamming and it is the last thing on earth a search engine like Google wants.

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It’s important you have a content strategy. So, here’s a walk through to creating a content marketing strategy.

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