Content Writing

Content Writing

The Art of Content Writing and The Science of its Effectiveness

Content writing can be very easily said to be the heart and soul of all the internet marketing efforts, it is the core of all the internet marketing strategies one can think of. Content writing has evolved in leaps and bounds, talking about it in the context of internet and internet marketing, it used to revolve around keywords but now, that does not hold true.

Things have changed radically as far as content writing is concerned, content writing has always been a factor significant enough in the internet marketing world, it has been evolving continuously over a period of time. The evolution of content writing in the context of internet marketing has taken place in the following areas:

Creativity: When talking about an impressive and effective content writing, one factor that strikes people is the creativity. A creatively written content on a website can immediately capture a reader’s or searcher’s or a potential customer’s attention and this creative content will lure them to revisit the website on frequent basis, which, of course provides internet marketers with an opportunity to target such customers effectively and grow their customer base.

In today’s internet scenario of semantics and artificial intelligence, it has become inevitable to write content for the people rather than search engines or other engines. The search technology is smart enough to find out the literal intent in a creatively written content and show the website in search results as one of the best websites. Search engines can even find out that, if a visitor to a website is impressed by its content or not, if a website does not have content written good enough to impress a visitor or to provide her with good information, then the search engine artificial intelligence technology will rank her low or the website may not appear in the search results at all.

Not the keywords, but the people: Pre-semantics, it all used to be a game of keywords, every marketing effort on the internet was following keywords focused strategies, rather than reader or customer or searcher focused strategies. But did it work? And the answer is a big “NO”, it rather resulted in keywords stuffing and huge amount of keywords and content spamming on the internet.

But now is the era of semantics and the focus is on the customers, people or searchers who are the eventual consumers of the information on the internet. It is the time to put the keywords aside for some time while planning your content writing efforts and focus on your customers.

The Serendipitous Factor: The horizons of content writing have broadened, it is most important to cover all the relevant topics related to your industry, but there is another dimension added here, it is very important to write a lot about some other topics as well, which are not necessarily directly related to your business or industry.

The Serendipitous Factor: The horizons of content writing have broadened, it is most important to cover all the relevant topics related to your industry, but there is another dimension added here, it is very important to write a lot about some other topics as well, which are not necessarily directly related to your business or industry.

The reason for this is that, the current search technology on the internet works on the basis of relationships of various entities on the internet, therefore, it is always a possibility that your website is found by a searcher when she is not exactly searching for your business type, this is called serendipitous result for the searcher. Simply put, your website or content can be found unexpectedly because some where the searcher’s search intent was related to your content’s intent.

This could actually be useful in building brand awareness on the internet, which will eventually result in building trust, reputation and authority for your business.

Conversational Content Writing: Engaging your target audience is the need of the hour and it is certainly not easy. Therefore, content writing efforts should be focussed on creating content which is conversational in nature and encourages the customer’s participation.

Half the battle is won, if your content writing is able to engage the potential customers on your website. Conversations with the customers will result in viral marketing of your services or products, and since your customers will be spending considerable amount of time on your website, search engines will start considering your website highly important, trustworthy and authoritative in the industry.

Fresh Content Writing: It is very important that the content strategies of a business embed this factor. Regularly writing the content which is a fresh piece makes your website highly potential to be found by the customers or searchers on the internet and even in search engine results.

These are the basic factors to write content which carries value in the eyes of search engines with semantic search and also carries value in the eyes of customers or searchers. In a nutshell, it is very important to write the content of your website keeping in mind your target audience or the searchers; it will be beneficial if your target audience can be engaged on your website and spend considerable time on it.

This will help you building three most important components of internet marketing, trust, reputation and authority.

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