The factors which hold a high significance to get a mobile version of a website to rank better in mobile search results are as follows:
Responsive Design: It is of utmost importance that your website responds well when run on mobiles, the best way to achieve this starts as early as the website designing process starts. A website design which is responsive suits search engines like Google the most. A responsive design adjusts itself to fit the mobile (small) screen the best and it also runs effectively on other platforms or gadgets such as tabs, laptops/ desktops/palmtops etc. It serves the same content.
Responsiveness of a website according to the gadget or platform on which it is running and the same content presentation makes the website high user friendly and that is what Goolge likes.
Website Loading Speed: Speed plays an important part on mobiles; a website which loads quick on mobiles, adds to the user experience even more and hence gets added advantage over other websites which are not as fast.
It is very important that a mobile should not have files which are heavy or which may prove to be big hindrances in improving its loading speed.
User Navigation: User navigation should be as simple and easy as possible. Mobile is a very limited place in terms of what one can see and do on it. Therefore, it is very important that the user navigation should be simple, easy and clear for the user.
Use few steps in navigation, make every important thing highly visible, if your websites sells something, then make the buying process as short as possible, making the mobile version of the website is a matter of hit and trial, regular testing and improvement program should be adopted.
Use of Forms: If your responsive website uses forms on it, then make sure that the forms are short and to the point. No mobile user likes to fill those lengthy forms and even the desktop users do not like filling those big forms. So, be crisp and to the point.
Apart from the above given important factors which can improve your website’s performance on mobiles, the basic SEO techniques should also be up to the mark. The website with high quality back links (suggesting high popularity of the website), good quality and regularly refreshed content and user focused design will certainly come up as winner in search engine results pages, even on the mobiles.
We at WTM focus an all these important factors to rank your mobile website on the search engines, so, go ahead, fill the form and ask us for a quote.