Market is there where the people are, and social media networks are the platforms where a huge number of people are involved and they exchange information with each other every day, every hour, in fact every second. Social media networks have grown in leaps and bounds over a period of time and this has been possible especially with the arrival of web 2.0, which enables exchange of information on the internet.
There have aroused many social media giants like Face Book, Twitter, You Tube, My Space, Google Plus etc to name a few. All these networks have a huge user base from all over the world, people use these networks in their day to day lives and this is the very fact which makes these networks hot platforms for advertising and marketing businesses on them.
Such networks can prove to be really useful for (almost) all kinds and sizes of businesses be it the starter business, mediocre business or a well established huge business. Mostly social media is being used very effectively for branding purposes, people on such networks can be made aware of the product or service offerings through various methods, some of such methods can be creating attractive banner ads, creating impressive business profiles, building fan pages dedicated to the business being promoted, participating on forum discussions, creating impressive video ads to run on networks like You Tube and there are many more methods.