Campaign Structure
A poorly structured account can make it difficult to control budgets, keywords, ads, and targeting. We review your campaign and ad group structure and identify opportunities to make your account more focused and easier to manage.
Google Ads Rescue
Your Google Ads Are Spending Money. Are They Bringing You the Right Customers?
Running Google Ads is easy. Running campaigns that consistently generate valuable enquiries is a different story. If you are getting clicks but not enough leads, or spending too much on irrelevant searches, the problem may not be your budget. We find where spend is wasted and fix what is holding your campaigns back.
- Keywords
- Search terms
- Tracking
- Landing pages
- Budget
- Targeting
The problem
Before You Increase Your Ad Budget, Fix What Is Not Working
When a Google Ads campaign is underperforming, the usual response is to increase the budget, add more keywords, or change the bidding strategy. That does not always solve the problem.
If your campaigns are targeting the wrong searches, attracting low quality traffic, or tracking conversions incorrectly, increasing your budget can simply increase the amount of money being wasted.
We start by finding the problems. Then we focus on the changes that can have the biggest impact on your campaign performance.
What we check
A Detailed Look at Your Existing Campaigns
The problem could be campaign structure, keywords, targeting, bidding, ads, conversion tracking, or landing pages. We review each of these.
Keywords
We analyse the keywords you are targeting and assess whether they are relevant to your products or services. We also look for opportunities to improve match types, keyword grouping, and overall targeting.
Search Terms
Your keywords are only part of the story. We examine the actual searches that triggered your ads to identify irrelevant traffic, missed opportunities, and searches that deserve more attention.
Negative Keywords
Irrelevant searches can consume your advertising budget without generating useful business. We identify negative keyword opportunities and help prevent your ads from appearing for searches that are unlikely to produce valuable customers.
Ad Copy
Your ads need to match what people are actually searching for. We review headlines, descriptions, calls to action, messaging, and the relationship between your ads and landing pages.
Bidding and Budget
We review your bidding approach and budget allocation to determine whether your campaigns are using your available budget effectively.
Location and Audience Targeting
We check whether your campaigns are reaching the right locations and audiences and whether unnecessary targeting is consuming your budget.
Conversion Tracking
You cannot make good decisions from inaccurate data. We check whether important actions such as form submissions, calls, bookings, purchases, and other enquiries are being tracked correctly.
Landing Pages
A strong ad cannot compensate for a landing page that does not clearly communicate the offer or make it easy for visitors to take action. We review the landing pages connected to your campaigns and identify conversion problems.
What we fix
The Work Depends on What We Find
Depending on your existing account, our Google Ads Rescue service may include the following.
- Campaign structure improvements
- Keyword cleanup
- Search term analysis
- Negative keyword additions
- Match type optimisation
- Ad copy improvements
- Ad group restructuring
- Budget allocation improvements
- Bidding strategy review
- Location targeting improvements
- Audience targeting review
- Conversion tracking review
- Landing page recommendations
- Wasted spend identification
- Performance reporting improvements
The exact work depends on your existing account and the issues we identify.
Process
Our Google Ads Rescue Process
Audit the account, find the waste, capture missed opportunities, then implement and review.
We Audit Your Account
We begin with a detailed review of your Google Ads account, including campaigns, keywords, search terms, ads, targeting, bidding, conversions, and budget allocation.
We Find the Waste
We look for spending that is not contributing to your goals: irrelevant searches, poorly targeted keywords, ineffective campaigns, incorrect conversion tracking, and other inefficiencies.
We Identify Missed Opportunities
Not every problem is wasted spend. There may also be valuable searches, keywords, audiences, or campaigns that your current account is not taking advantage of.
We Prioritise the Changes
We focus on the changes that matter most instead of making unnecessary adjustments simply to make the account look different.
We Implement the Fixes
Depending on your selected package, our PPC team can implement the agreed changes directly in your Google Ads account.
We Review the Results
After the changes have been implemented, we review campaign performance and identify any additional adjustments that may be required.
Included
What You Get
Our Google Ads Rescue service can include a complete audit, a prioritised plan, and implementation of agreed changes.
- Complete Google Ads account audit
- Campaign structure analysis
- Keyword analysis
- Search term analysis
- Negative keyword recommendations
- Ad copy review
- Bidding strategy review
- Budget analysis
- Location targeting review
- Audience targeting review
- Conversion tracking assessment
- Landing page review
- Wasted spend analysis
- Prioritised optimisation plan
- Implementation of agreed changes
- Performance review
Who this is for
Is Your Google Ads Account Showing These Problems?
You may benefit from a Google Ads Rescue if:
- Your campaigns receive clicks but very few enquiries
- Your cost per lead is too high
- You are getting irrelevant enquiries
- Your budget is being spent quickly
- You are unsure which keywords are actually generating leads
- Your campaigns have accumulated a large number of keywords
- You have never reviewed your search terms properly
- Conversion tracking is unreliable or incomplete
- Your campaigns have been running for months without meaningful improvement
- You have changed agencies but the results have not improved
- You are spending more on Google Ads without seeing a corresponding increase in business
Quality over volume
More Clicks Are Not Always the Answer
A campaign can generate thousands of clicks and still be a poor campaign. What matters is the quality of those clicks and what happens after someone visits your website.
The right search → The right ad → The right landing page → The right action
If one part of that process is not working, your campaign can struggle even when the other parts are well managed. Our job is to look at the complete journey.
Goals
We Focus on Your Business Goals
Google Ads metrics are useful, but they are not the end goal. Clicks, impressions, CTR, and Quality Score can help explain campaign performance, but your business ultimately cares about enquiries, sales, bookings, calls, and revenue.
That is why we look beyond individual metrics and examine how your advertising contributes to the wider customer journey.
Budget
You May Not Need a Bigger Budget
We identify what your account actually needs before recommending that you spend more.
-
Sometimes
the answer is more advertising spend.
-
Sometimes
it is better targeting.
-
Sometimes
it is fixing conversion tracking.
-
Sometimes
it is improving the landing page.
-
Sometimes
the account simply needs to be cleaned up and structured properly.
Why us
Why Work With Webtech Mechanics?
Google Ads does not operate in isolation. Your advertising performance is influenced by your website, landing pages, analytics, conversion tracking, messaging, and overall customer journey.
At Webtech Mechanics, we have teams working across PPC, web development, SEO, analytics, and conversion optimisation. That means we can identify problems outside the Google Ads interface that may be affecting your campaign performance and help address them.
Google Ads Rescue
Stop guessing where your Google Ads budget is going.
If your campaigns are not producing the results you expect, the first step is to understand why. We will examine your account, identify the problems, and show you where your advertising budget can work harder.
Request Your Google Ads ReviewFAQ
Frequently Asked Questions
Common questions about Google Ads Rescue
Still have questions? Contact Us for More Information
Next step
Ready to Rescue Your Google Ads Account?
Request a review of your existing campaigns and find out where your budget can work harder.